If you have never played golf before, or are just a bit rusty, Get into Golf is a great starting point.

If you have never played golf before, or are just a bit rusty, Get into Golf is a great starting point.
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They can help you find an activity near you, as well as guiding you on what to wear, the etiquette and rules of game.
The Ladies Golf Union is the voice of women’s and girls’ amateur golf across Great Britain & Ireland.
They provide opportunities to participate at the highest standard through a series of championships and international matches, own and run the Women’s British Open, as well as helping young girls get started in the sport.
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Is Greece Holding Back on Their Particular Bills?

Since negotiations among Greece and also its credit card companies continue for you to fail in order to create the bailout package, the Traditional central financial institution warned upon Wednesday that will the region could begin down the actual path for you to leaving both equally the European and the particular EU if that defaults in its arrears. Greece owes the Worldwide Monetary Pay for 1.7 billion local currency by the actual end involving June. The particular IMF states it will certainly allow zero grace period of time, although this has once in a while done therefore for consumers in the particular past. Click This for more info.

Many likely, in the event that Greece can not protect a contract together with the unsuspecting “troika” associated with creditors – the ECB, IMF and typically the European Union – the idea will always be unable to make typically the payments, 7.62 billion in euros within bailout support won’t always be introduced along with the state will get into arrears instantly. Whilst both isn’t stable wish in order to stay away from this sort of an final result, the discussions seem to be able to be with loggerheads. Greece’s government is an acronym opposed in order to harsh wasting cuts when the troika requirements the particular federal government help to make more dimensions reforms. To be able to learn more, Check This Out.

The actual specter associated with a Traditional exit through the European, sometimes referred to as the “Grexit, ” offers loomed above this particular bailout discussions, just because it do in prior years associated with personal debt negotiations on terms. Nevertheless, because the timeline approaches, experts have began studying precisely what will in fact happen in the event that the region does standard on it is personal debt. There tend to be numerous cases that might occur within the occasion that zero deal is actually reached. Numerous economists along with financial authors predict which the consequences on The European union would always be bad, yet not close to as dangerous as exactly what might take place within the region itself. You may see it here.

Regardless of the bank’s caution which a predetermined can power the nation to present up typically the euro as well as leave the actual eurozone (that team associated with nations that will use the actual currency), in which wouldn’t quickly be the actual case. In case Greece non-payments, the ECB can will need to choose whether in order to proceed permitting loaning support to banks or maybe to take the put altogether. For more information, view publisher site.

How to Build a Compelling Marketing Communications Folder


What do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to further build trust and confidence. This article discusses the inserts I recommend you include in your marketing folder.

Insert #1: The Compelling Story

Every small business owner should be able to tell a compelling story about their passions and why they started their business. After all, how can you expect to create passion in your customers if you’re not able to convey your own business passion?

The Compelling Story is just that – a short 1-page info sheet on just why you created your business. The story must be personal, engaging, and fun to read. If you can make an emotional connection with the reader, you’ll quickly build trust and confidence with your prospects.

Below are a few points to help you craft the perfect compelling story.

– Be personal – Talk about the people you’ve touched in your business

– If possible, appeal to the emotions

– Make your story fun to read

– Tell your story with passion

– Show your human side – talk about mistakes you’ve made and the lessons you’ve learned

Your Compelling Story is the perfect start to your marketing communications folder.

Insert #2: The Competition

The purpose of this insert is to summarize why people should buy from you as opposed to your competition. Summarize all the advantages of doing business with your company. Communicate your unique approach, the value customers get when they do business with you, and why your products and services are the best in your field.

Again, make this a single sided sheet and pick just three or four points to communicate.

Insert #3: The Problem Solver

How are you are able to solve the business problems of your customers? This insert should tell the whole story.

Here’s what I suggest you include in this single-page insert.

– Define the main problems of your target market

– Describe how your product or service solves those problems

– Describe the steps needed to solve the problem

Insert #4: Product and Service Summary

In this insert, summarize your various product/ services and list the benefits of each.

Make sure you discuss the benefits, not the features. This is an important distinction. Too many companies spend their time covering product features instead of focusing on the benefits to the customer.

Insert #5: The Testimonial Page

This is the page that summarizes your best customer testimonials. Here are a few ideas for collecting customer testimonials.

1. Many customers may feel they don’t have the time to write a testimonial. For customers with an established relationship, write one up on their behalf and present it to them for their approval.

2. After completing a successful transaction with a customer, ask them for a quick testimonial. Have them write a few sentences down on a piece of paper. It will only take a minute and they will rarely refuse if you have provided value.

3. To create more powerful copy, ask your customers to write the testimonial as if they were recommending you to a friend.

Insert #6: The Informational Article

Write a short article on a topic that is important to your customer base. Include a web URL where they can view or download the entire article at no charge. By providing free and useful information, you will build on the trust and confidence you have already established.

So there you have it – all the main components of a strong marketing communications folder. You can purchase a pocket folder with your logo and tag line printed on the front from your local print shop or a service such as VistaPrint. I recommend purchasing folders that have slots on one of the inside pockets for your business card.

Any time you have someone that expresses an interest in your products and services, mail or give them a copy of your folder. It’s a powerful marketing communication strategy that will build trust, interest, and repeat business.


Why Integrated Marketing Communications is Essential for Small Businesses


How can Integrated  Marketing   Communications  help me, the small business owner?

Integrated  Marketing   Communication  is essential to small business owners because they, even more so than large corporations can not afford to misspend or waste money on a single isolated  marketing  effort.

For instance, as a small business owner, it may be tempting to focus on one aspect of marketing – a new website, a direct mail campaign, radio ads or as a manufacturer, simply letting your partners market for you. However, what happens if that one piece of marketing doesn’t work?

ANSWER: Your entire marketing effort fails.

Instead, wouldn’t it be great to have an integrated marketing plan that takes the best parts of online marketing such as websites, email newsletters, search engine optimization, and pay-per-click advertising and use that to make your traditional, offline efforts such as direct mail, advertising and public relations even more effective.

For instance, this may be as simple as making sure that your website has the same key words as your radio advertising and that your banners at the little league games also have the same message. To internalize a message, a person must be exposed to it several times. If you hit them three times with three different messages it is nearly the same as being exposed only once. Even worse, it could be confusing and disorienting, resulting in a negative experience with your brand.

Integrated  Marketing   Communications  addresses this issue by creating a plan with a consistent message and then delivering it through as many media as possible, online and offline.

What are the components of an integrated marketing plan?

An Integrated  Marketing   Communications  (IMC) plan should draw from all  communications  disciplines available, including online, offline, and interpersonal.

Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relation, billboard, radio, and television. Interpersonal marketing includes participating in community groups, networking organizations, your handshake, how you dress, and even how you answer the phone or return calls.

While not every  communication  discipline needs to be included for each campaign, it is important for any integrated  marketing  practitioner to be well versed in the various components so that he or she can select the ones most appropriate for a specific client’s budget and demands.

Is it better to go with an agency, or shop for individual services myself?

While both have benefits, an agency can be a benefit if you don’t already have a network of trusted service providers including printers, promotional products companies, tradeshow planners etc. who are familiar with your business. Often times, an agency can get things done for a client faster, more efficiantly and with better quality for the same or lower price. Plus, as a business owner you have to factor in the time you may spend shopping for the best price and reading reviews to make sure that the best price doesn’t give you the worst services.

However, the cost of each component shouldn’t be your primary concern when evaluating an integrated marketing plan. Instead, look at the expense and benefits of the entire plan working together. For instance, a website might cost $2,000 to build and then you might spend $10,000 in pay-per-click advertising over the next year, but if the content on the website doesn’t match the message on your direct mail, or your customer service people aren’t able to answer questions about the website then you wasted a lot of money.

Instead, don’t look at the website as a single entity. Make sure that it is perfectly integrated into your marketing strategy:

* Promote it at all opportunities. This includes not just pay-per-click ads, but also on business cards, in radio ads, even place a sticker on your products letting customers know they can download copies of the product manuals there, and print it on your receipts telling customers to download coupons on the website.

* Develop an email newsletter to offer your customers and prospective customers news and information they can use – not just a brochure to sell your products.

* Create a blog and allow people to subscribe to it. This will build trust and familiarity between your customers and your company. Don’t limit blog posts to just the president, sometimes a post from a project manager or even the receptionist can keep the blog interesting and attention grabbing.

* Create a contest – but make sure the message is consistent with your integrated marketing strategy. Have people visit your website to enter.

* If you run an advertisement promoting a specific service, make sure that that your customers can find more information about it quickly and easily. Perhaps even put a graphic at the top of your page saying “Attention 99.5 listeners, Click Here to Learn More about Gutter Cleaning”

Those are just some examples for how you can integrate your marketing plan and maximize the initial investment you made by building a website.

Isn’t an an integrated  marketing   communication  just like any other  marketing  plan?

A  marketing  plan can be just a  marketing  plan for a website, or a  marketing  plan for an advertising campaign, but an Integrated  Marketing   Communications  plan involves all aspects of  marketing , across the entire company. This means that you are integrated all aspects of the company into a single cohesive plan.

After all you could have a great website marketing plan, an awesome advertising campaign and an award winning PR agency, but if a customer reads a press release or hears your ad and decides to visit your website where he can’t find more info about your PR or advertising message what’s the point of spending the money in the first place?


You Need to Discover More About Defending Our Own Land

Should you be just like many people, there exists a good possibility that you are extremely interested in what is happening along with our nation. It appears as though few things are really going correct plus everyone has gone out to produce trouble for everyone else. Because of this, it is significant to be able to give very close attention to the various items that will be taking place every day. Take the time to go to this site to learn more about what is going on within the White House and also the reason why the Pentagon is actually getting ready for an unexpected situation. It really is unfortunate to believe that there are terrorists that happen to be searching for good reasons to create problems for Americans. Since this is a highly problem, it is important to do something and then come together with an agenda.

Spend some time to look at this content and also discover more about what He Said in connection with the potential future associated with the United States. When you are able to click here now, this will keep you well informed using what to expect within the following month or two in readiness for the election. You will find Syrian rebels who are looking for ways to ruin American citizens. It really is sad to imagine this is going on given that they are actually invited within the country in an effort to find a much better everyday life.

Spiritual homes are being invaded and then church buildings have been demolished since people are not aware what it is time to get the power once again. Take the time to think about, why not find out more information? Lots of people can confirm to this fact in which it can be hard to follow along with national politics. It seems like just as if often there is a little something happening and it’s difficult to understand exactly what must occur to try to make issues perfect.

The one thing is for certain, when we have a honest Chief executive in the White House, they will likely ensure that individuals who are living proper and trying to be truthful shall be taken care of. Take your time when thinking about a candidate for the upcoming election. This way, there’ll be no question as to whether this has been the right choice for this nation. Get more information now.

Marketing Communication With Subliminal Messages – How Effective Is It?


Despite all the questions about the effectiveness of subliminal messages, several companies are actually spending millions on marketing strategies involving the use of these hidden messages. So how effective are subliminal suggestions embedded in marketing communication materials?

According to many professionals in the marketing industry, branding is really all about creating associations in people’s minds.

1. Does it really work? Several studies have shown that subliminal marketing communication indeed works. These studies are backed by psychology experts who believe that subliminal messages are able to bypass consumers’ conscious reactions. So a consumer who sees a subliminal ad will believe that the product being advertised is nice to buy, and his conscious mind will not get the chance to ask whether or not the product is necessary or not.

2. How does it work? Subliminal messages in marketing communication works by sending hidden messages to people’s subconscious minds that reinforce things that people already have an innate need for. This is why sometimes we can’t control our response to these advertisements.

These messages become most effective when they have something to do with things, thoughts, or emotions that people commonly experience. These are usually subjects that most attract people’s subconscious attention. They are also used because they are shared by people of all ages, class, and background.

Sometimes, the messages are also specifically targeted to certain individuals. For example, a scotch advertisement was discovered to have images hidden in the ice cubes of the said beverage. According to psychologists, the images used are already usually present in dreams that alcoholics often have. So when the subconscious sees those images, they recognize it, thus leading the person to have the urge to act on the feeling.

3. What are the different ways to use them? Marketers come up with many creative marketing ideas to use subliminal messages in their ads.

Some companies also embed implied messages in their famous slogans. Don’t you ever wonder why the famous sports brand slogan “Just Do It” is so vague yet it somehow makes sense for most of us. When we read the slogan, the brain quickly makes an association and tells us that the message applies to that thing we really want to “just do.”

Some hide photos and images within the print ads and posters, like the scotch example. Some hide words in the print ads, posters, or even product packaging.

Some also embed subliminal messages in TV ads and radio ads; the messages are unheard or unseen by the conscious mind but are quickly absorbed by the subconscious. In a 1950s study, subliminal messages telling moviegoers to buy soda and eat popcorn was said to have actually led to an increase in popcorn and soda sales.

Subliminal persuasion is used in endless ways in marketing. It would be hard to control this phenomenon from being used in marketing since they are almost always completely undetectable.

4. Is it ethical? Advertisements can only go up to a certain point. They cannot plant messages in the mind. According to experts, subliminal programming only reinforces thoughts, feelings, and desires that are already present in the subconscious, so a subliminal message in an ad will only lead to a purchase if the consumer is already subconsciously interested in the product being sold. This is why companies these days are free to use subliminal messages up to a certain extent.


Door Drops: Effective Marketing Communication


Did you know that 8 out of 10 adults are happy to receive a door drop leaflet?

Leaflet drops are perceived as an unfavourable form of advertising. But, the correct targeted door drop campaign can increase sales, increase confidence in your brand, and save you money.

But, I bet you have never considered such a campaign.


I bet you think a leaflet campaign is irrelevant in a digital age. I also bet you’ll be surprised when a recent survey revealed that leaflets help drive online sales, and are most productive when used alongside another media campaign.

In fact, the same study revealed that 89% of UK adults remember receiving a door drop leaflet. This data is inconceivable when only 80% of adults reported remembering a radio or TV advert.

Now, think, that is 9% of the UK population you are missing out on. When weighted against the UK’s population at the time of the study that is an extra 5,636,380 people that will remember your leaflet rather than a television or radio advert. That’s madness, right? Considering the amount of money that is poured into TV and Radio.

This statistic is even more prevalent since a radio and television advert is only effective when repeated. Or, that you have to hire an amazingly creative and expensive agency to produce a distinctly memorable advert, when such a cheap and vastly more effective alternative is available.

So, not only is your leaflet campaign going to be cheaper because of its simplicity, it’s also going to be cheaper because you won’t have to ensure its constant exposure.

It already forms a constant part of your customer’s life. As most customers keep relevant leaflets in a memorable place like a notice board. A unique opportunity is available, an opportunity that you can capitalise on. Presuming people keep their notice boards in their kitchen, think how much of family life is spent in the kitchen — in waking-hours — certainly more than any other room.

And, certainly more than the average amount of time your average person spends watching television.

Increase Sales and Confidence: Put your product in your customers hands

Not only is a leaflet cheaper, it is also considered a more trustworthy channel.

In a media environment that is bursting with ‘pop-ups’, unsolicited emails, and privacy issues. There has never been a better time to invest in a medium that is considered more trustworthy.

Offers and samples can add value to a brand as it creates a connection between you and your customer that are impossible through other communications.

For example, consumers are happiest to receive redeemable coupons for discounts at local shops and supermarkets. Or, free samples of household products.

By placing your product in your customer’s hands, either literally with a sample, or more arbitrarily by creating an opportunity for future sales with an offer. Door drops provide a tangible and trustworthy form of communication.

Leaflet advertising is not dead it is a flourishing and relevant from of marketing communication. It affords unique opportunities that can be unattainable for a small business. Especially in a media market that is over-saturated with shot-lived communications. A tangible communication channel is a welcomed relief for many consumers.


Learn Affiliate Marketing Communication Strategies


If you want to learn affiliate marketing you first of all need to learn to communicate with your list effectively. If you are able to learn to communicate with your list then you have the potential to do very well online.

I remember when I first started to learn affiliate marketing. The whole process of communicating with an email list was a new one to me. I was fully committed to building my internet marketing business though and I knew that just like anything communicating with my list was a skill that I first of all needed to develop if I wanted to find success. It took awhile and a lot of trial and error however I gradually noticed improvements in sales as I honed my  communication  skills. I found that one thing in particular helped me more than anything to get my message across in a manner that also converted a number of sales. This method was video.

Video marketing to my list helped me to establish a much better relationship then I had been able to previously and I believe there are a number of reasons why you should consider using video when communicating to your list.

Video marketing is like nothing else in the way that it can connect you to your list in person. Someone can see who you are and read whether you’re sincere in wanting to help them. Also because they are connecting with you as if it was in person they are also getting an insight into your world. If you can communicate your personality over video in a unique way that differentiates you from others who just use traditional marketing copy then you can separate yourself from your competition.

Video marketing is set to take over as the prime method affiliate marketers use to communicate in future. With the web moving in the social direction that it is, it only makes sense that people will seek  communication  on different levels. If you can be one who masters video  communication  online first then you will be positioning yourself to benefit as an affiliate marketer for years to come.


Marketing Communication in Mobile Industry


We live in an era of Mobile Communication. In the recent few years there has been a gradual multiplication in the number of companies manufacturing mobile phones. Simultaneously there has also been an equal increase in the number of mobile phone service companies and mobile solution providers. Advertisements from competing manufacturers and service/solution providers of mobile industry time and again seem to harp on the two important aspects i.e. how to target the common public and the affordable rates.

This has certainly influenced the mobile industry (mobile phones, services and solution providing companies).There has been frequent switching among customers. Instead of concentrating on building clientele in the short term the time has now come for the these companies to identify their specific and unique strengths , corporate image , brand value or service , position themselves accordingly and build long term relationship and loyal clientele among specific consumer segments.

In today’s circumstances, it is imperative that communication is hassle free and cost effective. Today all over the world, the mobile industry is doing quite well, offering reasonably good products and services at affordable rates. Do you remember when the first mobile hand set came in the market? How expensive it was with thundering mobile service charges and other solutions. Comparatively, now everything seems to be quite under control and affordable. Not only mobile handsets have become in-expensive but various kinds of services and mobile solutions are also available at very cost effective rates. The growth rate of this sector is robust and beyond imagination. Different companies are coming out with innovative schemes and price benefits to consumers practically, everyday. Almost all companies have imbibed one philosophy -keep the tariff low and create a huge customer base; and profit will come through volumes.

With this philosophy of attracting customers at low tariff, almost all companies in the world offer and communicate similar services, network and of course price.

Most of the advertisements are similar and it is difficult to relate which creative goes with which brand. They are probably clamoring about the same features.

You can think yourself, when talking about basic mobile phones.

What is the great difference between a Nokia, Sony Ericsson, Samsung and other mobile phone?

Yes, the difference is almost negligible. The same is the case with mobile service and solution providers. The services provided by Airtel, Vodafone, Tata Indicom, etc are almost the same. Looking at any of the advertisements of these companies the main communication hovers around network/communication and low tariffs, and not much else. None of these companies is trying for innovation in “Communication”. In order to exaggerate their product, they just talk emphatically about the network and connectivity.

The same is the case with email clients like Yahoo mail, Gmail, Hotmail, and others. All of them are delivering the same kind of marketing communications. The saddest part of this kind of communication is that they don’t talk about differentiating factors which might have put their brand above the rest. At the tangible front , the consumers are basically indifferent towards the technology. They just want a product which caters to their needs and falls within their pocket. But if a company can do something so that people perceive different technologies vis-à-vis service differently, and demonstrate how a particular technology can actually give them better satisfaction, consumers will sway towards that company. Creating a perception difference through technology may not be too easy, but if it can be created, it can do wonders.

It takes time to build corporate image. It is not build overnight. It demands a lot of commitment towards the consumers. Companies should carry out continual research to find out what actually makes the consumer tick and take their services accordingly. The high churn rate among consumers from one product to another, clearly suggests that currently people do not trust and stick to any of the brands for the long run.

Brand value is not an isolated concept. Brand value develops when a company has the “Right Technology”, “Right Image” and a “Strong Consumer Pull. These three factors, in the right proportion, can create a strong brand value and difference.

The telecom industry has to offer “Service and a service with a difference”. Without proper service a mobile company just cannot survive, as consumers will soon desert it.

For example: Today, when everybody is accessing their email accounts on their mobile handsets with Yahoo mail and Gmail, Byanks created the big difference by offering its users a free service to create mobile email ID from ones basic mobile handset along with other social networking features like chat and photo/video upload and sharing trough web and basic mobile handset.

It actually made a great difference for the mobile population who had the need to access their email accounts but did not have a PC like the students, sales executives or senior/retired citizens to create their email IDs and benefit from the advantages of mobile email, mobile chat and mobile video.

Thus the mobile Industry and their advertisers should therefore nudge themselves out of the narrow focus of building a huge customer base in the short term based on universal attributes. They should instead move towards developing a communication strategy for the long run that would build on their unique attributes (tangible/ intangible) so as to build loyal clientele among specific target groups.


Ensure Your Workers Have The Correct Coaching

Having the correct education can make a tremendous amount of difference in just how effortlessly a job moves as well as just how effortlessly the company runs. Anytime a main task is actually approaching, it might be a good idea to send your employees through supplemental injection molding training to be able to make certain they are really up to date on the most recent best practices and understand just how to carry out their particular position as effectively as they can. Doing this may help the latest job run a lot more easily and also could help the entire business function much more effortlessly in the long run.

For the following task, having the workers undergo scientific molding training may help refresh them on every little thing they know already as well as give them the ideas they require to be able to decrease waste, boost performance, and also collaborate better. The workers will find out how their particular task works combined with various other jobs in order to make sure they understand exactly how to work carefully with the additional staff members to be able to ensure the final product is actually just what they want and also to ensure things are all done properly through the process. It might also help refresh them concerning exactly what to do if perhaps something fails and help review safety to be able to ensure everyone is able to complete their task properly.

After the project is finished, the details they’ve mastered via scientific molding seminars can continue to help them. They’re going to continue to use just what they’ve already learned to be able to improve their particular effectiveness and also the performance of the organization in general. They are going to have an improved understanding of the entire process and also will be aware of precisely what to do if they are working away at forthcoming tasks so that they do not have nearly as much waste and won’t take so long to accomplish each job they are given to complete. This generates a number of advantages for the business in the end.

In case you have a significant job approaching, invest time to consider scientific molding classes for your staff members before the task commences. Taking these types of courses will certainly benefit them and also the business both with the approaching project and with all long term tasks since the workers will understand just what to do and also will have been reminded of what they already know to enable them to put all of it into practice. Spend some time to glance at the courses today to be able to uncover the best one to meet your needs.